7%-8% of the revenue that a company has should be used for marketing and advertising purposes. But how can you properly use your marketing funds for your email campaign when you don't know what the best email marketing practices are?
We're glad you clicked on this article because below we're going to provide you with some of the best practices to follow when using email marketing. Continue reading to find out everything that you need to know.
1. Using Integrity to Build Your Contact List
Some businesses buy contact lists. These lists are exchanged for the use of their services. This practice should be avoided because these contacts can do more harm than good.
The reason to avoid this trend is that even though you've got a list full of contacts, it doesn't mean that you're going to get a response from any of these people.
To follow the General Data Protection Regulation guidelines, each person that you send an email to must provide you with their consent. The consent allows you to use their personal information to send emails and other materials that are a part of your email marketing campaign.
When collecting your data analytics, you'll see your numbers dropping. This is because those you sent the emails to will ignore them as if they are regular spam emails.
2. Select Simple Designs
When you and your team are crafting ideas for your email marketing services, you need to develop an email newsletter design. You need to ensure that you keep the design simple and straightforward for customers to read.
If the design is cluttered with images, varying colors, and different sized fonts, it can be challenging to understand. Also, depending on the system that the client is using, the email will show up distorted.
When an email becomes distorted, it's unlikely that the viewer will take time to figure out how to fix the images in the email. The best way to ensure this doesn't happen is to keep the email design simple, ensuring a quicker loading time for all your recipients.
The design that you use should capture the personality of your company and should also convey your companies messages clearly without any challenges.
3. Use Signatures
Customers enjoy personalized content sent to them no matter how it's sent. Therefore, one of the best practice tips that we can offer you is to put the name of the person receiving the email at the top and place your signature at the bottom.
Email recipients will feel as if the email was crafted specifically for them and will take the time to read it. When customers don't receive personalized information, they may overlook the email and consider it a part of their junk mail.
4. Purge the Email List
You're going to want to purge your mailing list to ensure that you don't continue sending emails to non-responsive customers. Continuing to send emails to recipients that aren't going to respond can have an adverse effect on your ad campaign numbers.
Not every person on your email list will choose to unsubscribe, therefore this is the best way to ensure that you're only sending emails to engaged customers. Every couple of months, you should pull analytical data that shows the interaction levels you've gotten from each customer on the mailing list.
Then, you'll know which customers you'll need to remove from the list completely to improve your data numbers needed to analyze and improve your next marketing campaign.
5. Engage With Your Audience
One of the best things that you can do before launching an email marketing campaign is to get to know your target audience first. What do they like to do? And what content do they respond to the most?
When you've taken the time to ask your audience's opinions, it will help you create a mailing campaign that fits all of their needs. You can use your social media platforms to engage with customers, get to know them through question and answer sessions, or send out product surveys.
The surveys will ask what customers liked about previous marketing campaigns and what they think you could improve on. You can then use the feedback to improve the effectiveness of your new campaign.
6. Use a Checklist
Before you send out your final emails, you need to ensure that you've checked off everything on your checklist. The checklist will help you to fit all of the information about the services and products you offer into the email without slowing down the loading time.
Once you've met and exceeded everything on your list, you will know it's time to send them out. The checklist should be written before you begin the email campaign process and serve as a reminder for every member of your team working on the project.
When every member of your team is on the same page, it will help things to run smoother.
What Are Email Marketing Best Practices?
When it comes to email marketing best practices, all the advice listed above will prove beneficial. It will help your company completing the best email campaign possible. Take the time to properly earn your customers' trust, use their contact information correctly, and purge your contact list from time to time.
If you need help with any part of marketing from social media marketing to search engine optimization, request a quote today. We have the resources and necessary expertise that you need to get the job done the right way the first time.