Growing your brand on social media is easy if you keep one thing in mind. Always add value to someone's life.
When choosing our content here at Blue Door, we try to keep four simple goals in mind. Smile, laugh, think and wonder. If we can get you to do any of these four, we've succeeded at adding value to your life.
If you're not getting the engagement you want from your social media posts, take a step back and ask yourself if your content is adding value to someone's life. If the answer is no, it's time to rethink your approach.
Social media is not and never has been a platform for "selling" your products or services. Although it will happen and there are times you will want to share certain products, services or specials, your #1 goal as a business owner using social media should always be one of giving to your audience.
We hope this made you think about how social media is really an opportunity to build quality relationships between your brand and your audience. Make us SMILE, LAUGH, THINK or WONDER. This is the value that builds brands on social.