If you're determined to get the most out of your social media marketing you should definitely consider an Instagram account for your business!
Instagram started as a medium-sized photo-sharing platform when most people couldn’t see the point of being on multiple platforms at once. Today, Instagram has about 1 billion active monthly users. If your business isn’t taking full advantage of this, it better start soon! Here’s how you can set up an Instagram business account.
1. Setting it Up
First things first, you need to have a Facebook business page set up if you want to do the same on Instagram. Once that is done, downloading the app would be next. Since Instagram is only mobile-friendly, having a dedicated smartphone is ideal.
Use your business email address to ‘Create an Account’ from scratch. On this screen, you will be asked to choose a username and password. The username should be as close to your business name as possible, which can sometimes prove difficult.
2. Profile Picture and Bio
On this screen, you will choose a profile picture that will appear on the upper left-hand corner of your account. This image will be small and placed in a circular frame, so choose something appealing and also represents your brand colors.
Your bio should have a link to your business website. This is an important step that will help you convert leads into sales. If you would like your brand to have a humanized persona, you can also try adding a quirky one-liner that suits your brand personality.
3. Finding Contacts
The next step is looking for people, businesses and other contacts to follow. One strategy brands employ at the beginning is following relevant businesses and influencers and asking them for ‘shout outs.’ If you are a makeup brand, for instance, it would make sense to follow popular makeup artists in your area of business.
4. All About Aesthetics
We’re sure it wouldn’t surprise you to know that Instagram is all about aesthetics. The more visually appealing your account is, the more chances there are of your Instagram campaign succeeding. Try to come up with engaging content focused on imagery and artistry—if this is not your forte or you just don't have the time, we suggest outsourcing your content to an agency who can manage your account. (Like Us!)
Study your competitors and other popular Instagram business accounts from your industry. This will tell you what your page should have that they don’t. Be creative!
5. Engaging Followers
From the get-go, it is important to give off the impression that you are ever-present. Business accounts that seem slow in posting or reply after days malign the business instead of adding to it. If you have decided to utilize this social media platform, you must be ready to engage your followers and communicate with them.
Replying to comments and Direct Messages, being courteous and helpful—just do your best to provide impeccable communication and a lasting customer relationship will be underway!
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