Ok small business owners, listen up! Your business's social media is not about you, it's about your brand. Crazy right. If you're hung up on likes and comments, you're missing the much bigger picture.
The sad truth is, many business owners quit using social media because they take the lack of engagement as failure. It's not. Your brand has a message and social is the #1 way to communicate it to thousands of people every day.
Building a brand takes time and the absolute best way to build your brand on social media is...wait for it...consistency. We know, Facebook is out to get you, they constantly change their algorithms, they want your money. Yes, they do, because they're a business. But that's no excuse.
It literally takes ZERO dollars to maintain your social media presence. If you don't, it's probably costing you hundreds or maybe even thousands in potential sales. Yes, it's hard sometimes, but that's what being self-employed is all about, we love a good challenge!
Here's a few very practical tips for creating good content, follow them, then do it every week!
1. Always put yourself in your customers shoes. Think about what they might want to see, hear or read. Of course, as it pertains to your services or products, but for crying out loud make it relevant!
2. Be open. As small business owners, we go through a lot. Sometimes getting personal and sharing the challenges we face can inspire others. This does not mean dumping on customers or other business owners, that's just bad form.
3. Don't be afraid to step outside your comfort zone. For me, writing comes easy, it may not for you. That doesn't mean you shouldn't write. It just means you'll have to work a little harder at it.
4. Always keep it positive! I can't stress this enough. Your customers are on social media for one reason. To connect. No one wants to connect with negativity. Ok, there's that one guy, but other than him there's no one.
5. Keep it original. Please, please, pretty please, don't copy other people or businesses. I know, it's easy to fall into that trap, but so not worth it. Stop looking at what your competitors are doing and just focus on your brand.
Well, there you go. If you have comments or want to say hello, please create a login. If you found this post helpful, please share it using the social icons below.
Wishing you the best!