Chances are pretty good that at one time or another you've experienced what we call in the marketing world "retargeting" or "remarketing". The idea is simple. Track where a consumer has been online and then show them ads from those places elsewhere like social media.
Have you ever wondered how the car dealership that you were looking at on your lunch tracked you down on Facebook? That's retargeting. The Facebook Pixel is a piece of code that is embedded into your website, allowing you to not only measure the effectiveness of your advertising, but use that information to show your ads to individuals who are already familiar with your brand. In the sales world, we'd call that a warm lead.
Here's how it works:
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. Source: Facebook.com/business
Here’s what the Facebook Pixel will do for you:
- Ensure your ads are shown to the people most likely to take action
- Helps you automatically show website visitors the products they viewed on your website—or related ones
- Gives you rich insights about how people use your website from your Facebook pixel dashboard
If you are or plan on running ad campaigns on Facebook, please do yourself a big favor and get a pixel added to your website. Not sure how to do that? Check out step by step instructions here ---> Pixel Help
As always, we wish you and your business the best!
- Blue Door Marketing