Are you wondering, "why do I need a website?" Here are 10 key factors to consider, and reasons why launching a website is easier than you think.
Are you weighing the costs and benefits of launching a website?
Sure, launching and maintaining a website takes time and money. If you're new to the world of computing, it's also going to require a slight learning curve. When we consider the above factors, it's only natural to find yourself wondering "why do I need a website" in the first place?
As it turns out, having an established website for your business is essential in today's world. Not only will this website act as your landing page, but it's also a means of showcasing your brand and highlighting your products and services. And, yet, nearly 46% of small businesses in America don't have websites.
If you're feeling stuck in the last decade and have yet to launch your website, this one is for you. We're highlighting 10 key factors to consider as to why having a website is so important.
Without a dedicated website, it's unlikely that your business will appear credible.
In order for a business to present themselves as legitimate, it's absolutely crucial to have an online presence. Let's just say that if your competition has a dedicated website while you do not, you're unlikely to win that battle.
When a potential client engages with your website, it helps them to develop a sense of trust. With this, they're learning about your business and of the ways in which you can benefit them.
2. Showcases Your Brand
Your website is the absolute best place to showcase your brand.
Even compared to social media marketing, you're better able to personalize your website and make it your own. Here, potential clients can get to know your brand and determine whether they'd like to use your services.
Your brand is also what's going to differentiate your business from your competition. When your brand is memorable, your website visitors are all the more likely to engage with your business in the future.
3. Outlines Your Services
Before deciding to speak with you personally, most consumers will start by visiting your website. This is where potential clients can learn about your company and the services that you provide.
Following a website visit, this is typically when the consumer decides to contact you directly. Because they have engaged with your website, they're already aware of the basic services that you provide.
Not only does this transition your lead from cold to warm, but it also helps to better the efficiency of your conversation. With this, both parties are aware of the services being provided and how your business can help.
4. Proof and Legitimacy
Let's face it, we live in a world in which scams take place every single day. In fact, in 2018 alone, The Federal Trade Commission collected over 1.4 million reports of fraud.
Whether it's a phone scam or a website scam, consumers are constantly looking for validation that a business is legitimate. The best way to showcase this proof of legitimacy is to have a dedicated website.
When consumers can visit your website and witness your legitimacy for themselves, they'll feel all the more confident that your business is safe to engage with.
5. Simple to Maintain
If you're new to the world of technology, launching a website can seem incredibly intimidating.
For the sake of transparency, the act of developing a website can be complicated. However, once the initial website is built, maintaining that website and making routine adjustments is actually pretty simple.
Fortunately, there are plenty of online and in-person courses that teach the art of website maintenance. Once you learn the basics, you won't believe how quickly you'll get to know the routine operations of your website.
6. Elongates Your Operating Hours
When you have a website, clients can engage with this website 24-hours a day.
Even when your operating hours have passed, your website serves as a function to consumers that is always open. With this, your content is available to your clients every hour of the day.
In a global market, being available at all hours of the day has become increasingly important.
7. Contact Information
Short and simple, your website hosts a wide selection of contact information. This could be anything from where your business is located and your hours to your phone number and an email address.
While it may sound simple, this information is crucial to your everyday operations. It's also the best way to connect you with your audience and increase your traffic.
8. A Platform for Frequently Asked Questions
No matter what your business may entail, your clients are going to have a wide selection of questions.
If you operate a clothing boutique, your frequently asked questions may include anything from where your products are manufactured to the costs of shipping. If you run a real estate business, your frequently asked questions may include what areas you service and how much experience you have.
Either way, your website operates as a platform to answer these frequently asked questions.
9. Lasting Value
Of course, investing in a website initially can be costly. This is especially the case if you're a small business or a start-up company.
The good news is that once you invest the initial funds, maintaining your website isn't all that costly. From here, you can reap the benefits of having an established online presence without having to stress financially.
10. Your Clients Expect It
At the end of the day, your clients expect your business to have a website.
If you're not yet present in the online world, it's only natural for your clients to assume that your business is no longer relevant. From here, they're all the more likely to engage with a similar business that has an established presence online.
Why Do I Need a Website?
Do you find yourself wondering “why do I need a website?”
If so, it’s important to remind yourself that we’re living in a digital world. If you’re not willing to modernize your business practices, it’s unlikely that your business will survive against the competition. If this isn't enough of a reason to believe why you need a website, we're not sure what is!
Fortunately, launching a website in today’s day and age doesn’t have to be so complicated or even expensive. Once your website is built, you can sit back and reap the benefits of having a business that is virtually available 24/7.
Are you ready to get started on your website? If so, contact us today to schedule a consultation and see how we can help!